Rich Edison
A broker site that reads like an investment memo.
- Client
- Rich Edison, Broker Associate
- Location
- Madeira Beach, Florida
- Scope
- Website, Listings from a Google Sheet, Brand film
- Year
- 2026
- Status
- Live
The brief
Rich Edison is a former Wall Street managing director and U.S. Army captain who now works with buyers, sellers and investors at Century 21 Beggins Enterprises. The site had to carry that record without shouting, and let Rich update listings without calling anyone.
What I built
The same calm system as Refined Florida Living, re-cut for an investor. A career table filters by real estate, finance and military. Listings and open houses publish from a Google Sheet that Rich edits on a phone, and the payment estimator adds rent to show cash flow.
Every deal, underwritten
The about section leads with the record and the three words behind it: discipline, leadership, accountability.
Three fields, one discipline
A ledger of roles from the U.S. Army to Bear Stearns to Century 21 Beggins, filtered by field in one tap.
On the phone.
Where most visitors meet it first. Captured from the live site on a 390-pixel screen.
And a film to go with it.
A finance motion language: career chart, split-flap board, area-chart wipe. Fifteen seconds, vertical, designed frame by frame with its own sound. Tap the film for sound.
The details.
- Built with
- Vite, GSAP, Lenis and a WebGL sky
- Content
- Listings and open houses from a Google Sheet, no CMS login
- Film
- 15-second brand film: career chart, split-flap board, area-chart wipe
- Hosting
- Netlify, on the client’s own domain
Want something like this?
A free 20-minute call about your business. You get a fixed price and a target launch date in writing, with no obligation to go ahead.